TCG

Sales Effectiveness

Case Studies

Where do organizations go wrong?

Transformation

Company A in Education Sector

Centres were becoming unprofitable and the Company was forced to shutdown centres

TIW Operating Interventions

1

Bringing Integrated Marketing Focus

Channel Expansion
Multiple Channels
Improvement in Lead Management System
Creation of Central Desk

Social Media Platforms

SEM & SEO

Acts as the Central Nervous System

Creates Sales Homogeneity

College Seminars

References

Allows post sales Follow-up to improve throughput.

Leads to better control on business levers

A mix of online & offline

PR Outreach to get included in relevant rankings

Lead Creation & Conversion

2

Improvement in Lead Creation & Conversion

Impact : Growth in Net Billing – Leading Indicator by 40% qoq